“Knowledge is a dialectical process, where synthesis and progress emerge through mutual dissent.”
-Prologue by Jorge Fonteveccia
The pursuit of technology, in utopian visions, promises a world of unparalleled comfort. However, in dystopias, it yields the opposite outcome. Humans, once creators, morph into anthropomorphic machines that perpetuate the very system they built.
“Has material and technological progress truly brought us happiness? Have our problems been solved by technology, or have we simply replaced them with newer, more complex challenges?
As states retain control over physical territories, they find themselves overshadowed in the realm of cyberspace, data, and virtuality. How will these three entities coexist in the future? Will any of them emerge victorious in the power struggle, or must we adapt to an increasingly multiplex world?
In the comfort of a living room, one can mine Bitcoin in Buenos Aires’ Palermo neighborhood, while a consultant in Lima’s Miraflores neighborhood compiles a report. The true transformation of reality in the 21st century occurs within the human mind—an unprecedented empowerment in history.
“We are and we are not,” I pondered. Amongst 14 individuals present, six took advantage of free Wi-Fi with their laptops, while seven immersed themselves in the screens of their cell phones. Only one person held a book, occasionally interchanging it with scrolling.
“What defines a mediated society? It is one undergoing a gradual transformation of social practices and cultural habits due to the omnipresence of media. Everything has become a media event—a political election? A media spectacle. Royal affairs? A media drama. An unsolved crime? A media thriller. A pandemic? Well, let’s leave it at that.”
“While generational differences have always existed, in recent years, they have accelerated at an unprecedented pace. The millennial stereotype often portrays us as an arrogant, work-disinterested generation, impatient and lacking grand aspirations in life. But appearances can be deceiving.”
“The addictive nature of our smartphones, at times distracting us from our surroundings, is no coincidence. Most of the applications we consume daily are intentionally designed to cultivate addiction… Does technology make us happier or unhappier? The joy of acquiring a new iPhone can dissipate in seconds if the photo we upload fails to receive the anticipated likes.”
If Homo sapiens was once characterized by its capacity for reasoning, Homo tech will be defined by its inseparable relationship with technology.”
I am an author, speaker, and popularizer specializing in emerging technologies and society, with training from IAE, UBA, and UADE. Additionally, I have participated in important courses and executive programs at UdeSA and at the headquarters of Google and Facebook in San Francisco.
I hold a Master’s degree in Business Administration (MBA) from the IAE Business School at the Universidad Austral, and I am the Marketing Manager for Latin America at Maytronics, a leading publicly traded company in the domestic robotics market (MTRN:TA) of Israeli origin.